I thought I would use my column this month to touch on a variety of topics that affect all Dealers and Preferred
Customers in one way or another. We’ll call it a corporate update.
First, I am happy to report that our AMSOIL Center expansion project is now on the homestretch. As many of you are aware, we have installed the most technically advanced blending and packaging systems in the industry. With this, we gain the ability to increase our production capacity by 250 percent. We have also installed 59 new storage tanks, increasing our external storage volume to 1.4 million gallons and our internal volume to 870,000 gallons. We have completed work on a new 30,000 square foot indoor loading and unloading facility, which has the ability to stage six rail cars and four tank trucks. Additional projects include a new laboratory, maintenance facility, storeroom operations and office structures. Our projected completion date is March 31.
This expansion project, of course, was done with an eye on the future. We are now completely set to meet the ever-increasing demand for AMSOIL products. As your business grows, the company will be aligned to provide the products and services you will need.
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Along those lines, our advertising efforts have continued to increase. This past year alone AMSOIL ads and press releases appeared in over 220 publications. Our corporate race sponsorships have climbed to approximately 60, and we now sponsor over 300 teams through our Dealer co-op program. We also work closely with several racing organizations on an “official oil” or “exclusive oil” basis. Among them are the American Motorcycle Association, World Power Sports Association and Champ Boat Series. In fact, several corporate representatives recently returned from the AMSOIL World Championship Snowmobile Derby in Eagle River, Wisconsin. In addition to the outstanding exposure we normally receive at that event, my friend Bobby Unser was there in our corporate gear to help spread the word on AMSOIL.
On a final note, as we approach the celebration for our 35 years there are great things ahead for AMSOIL Dealers. You can be assured that the decisions we make at the upper management level are made with your future in mind. I can only imagine the success AMSOIL Dealers will have over the course of the next 35 years.