Assuming you are talking about a 8000lb winch, it will get better. You can speed up the process by letting your cable out to the first layer and then dragging your vehicle (brakes on, in neutral not park) across a parking lot with the winch (heavy load on the cable) this tends to help break it in.
When you are using your winch always try to keep the cable straight out in front so it can wind on smoothly. You may have to guide it a bit from side to side with a gloved hand or boot. BE carefull while doing this and keep at least 3' in front of the winch. If it is a real heavy load, then stand clear !!!!
If you must pull from the side, then be prepared to stop when the cable piles up, unwind some and wind it onto the far (MT) side, then let the cable tighten up where it will while you pull a bit more. If the cable does pile up too much on one side it can get jammed to the point where you will have to pull it out with another vehicle (if yours is stuck)
When powering out your cable never let the winch spool out faster than you are removing cable. Hitting the "out" button without watching the spool kills cables quick...So does hitting the wrong button.
There are many tricks to getting the most out of your winch. The Laws of Physics are involved with most of them.
Some of the handiest items to have are a snatch block (pulley), short nylon sling to use when winching from a tree or anchoring your pulley, a 2" screw clevis (used to hook the cable to the sling loops) and a short piece of good chain with a grab hook on one end and a slip hook on the other for those times when the stuck vehicle doen't have tow hooks and you must hook to the axle/leaf springs/ bumper brackets. Have fun.....