Mike - First of all, I hope you appreciate that I don't go sticking my nose into 14-oz. cartridges of grease for just anybody. Now, with that out of the way...
I just finished a thorough olfactory examination of two tubes of grease. On my left, I have a tube of Coastal #1 multi-purpose grease (which I purchased at Advance Auto parts this evening for $1.99 just for you - so if you don't switch to Amsoil grease right away, I'm sending it to you postage collect). On my right, I have a tube of Amsoil Multi-Purpose #2 grease.
Test, phase 1 (Eyes open, because objectivity and completely unbiased evaluation is no problem for me): Remove cap from Coastal crap. Sniff. Gag. Smells like, well, like crap. Familiar grease smell. Remove cap from excellent Amsoil product. Sniff. Inhale deeply. Exhale completely so can inhale aroma of Amsoil grease once again. Wow, man, like, rad, it's like taking a trip without ever leaving the farm. The unmistakable aroma of cherry is present, or is it raspberry, maybe grape. Ok, so maybe it's not unmistakable, but it's reminescent of some kind of fruit.
Test, phase 2 (just in case some bias crept into phase 1 of test): Close eyes. Shuffle tubes around a while. Stand up, spin around 5 times. No, sit down after 3rd rev. Feel sick. Go have a beer. Come back. Sit down. Close eyes. Shuffle tubes around a while. Forego spin this time. Pick up one tube with eyes still closed. Sniff. Wipe grease off nose. No question, this is Coastal crap - that same horrible grease smell - like it's spoiled and it hasn't even been thrashed by the raw power of an EarthForce machine yet. Open eyes for verification. Correct. Close eyes. Sniff other tube. This is clearly wonderful Amsoil product. If only I had a little whipped cream and a spoon...
I hope you're happy. I'm going to have another beer. I feel I've earned it. (And, just for the record, I'm serious about the smell of the two products. I don't understand the "fruity" smell of the Amsoil, but it's there. It was even there before I started the beer.)