CJONE
Veteran Member
Invoice is not what the dealers pay. A car dealer here even said that at the end of their radio commercial. The dealers get back end money. I'm not sure exactly how it works. I think they have incentives to sell different vehicles like sell X amount of trucks you will get X amount from the manufacturer. The larger dealers usually have better prices because they can sell more and get more back end money. I had a guy that worked at a dealership explain to me about the back end money a little one time. Most people will not discuss it. I think they take an oath that they will not talk about back end money before they can become a salesmanI had a dealer tell me if he got a truck off another lot he would loose his back end money and the price would be higher than trucks on his lot.
That is why I said incentives and holdbacks. If you were a manufacturer and one dealership sold 2 million and another sold 150 million, which one would you support the most? CJ