With the acquisition of Branson, TYM should be closer to critical dealer mass in the US,
if the Branson acquisition is handled well, so most of the former Branson dealers convert to TYM.
Even if TYM/Branson remains, how long will TYM choose to continue supplying low volume parts with
Century part numbers? The test will be the next recession when unemployment is 10% rather than 4% and everyone needs to prune costs.
I find it interesting that the new Rural King (branded) tractors are TYM with YANMAR, not TYM, engines. What message does that send?
Producing private label product for others does little to build a solid brand franchise. Private label is usually sold with minimal profit to the supplier, who may indirectly profit from improved scale in manufacturing.
The last USA tractor market share numbers posted here showed Kubota with 46% market share and Deere with 19% market share. There are a formidable number of players clawing for the remaining 35% market share.
I do not have a 'side' in the thread. Just an experienced marketing guy looking at a situation seen many, many times before with consumer products. I am not buying stock in TYM.
LINK:
http://www.tractorbynet.com/forums/...defunct-tractor-manufacturers.html?highlight=