Market Share %? Does anyone really know?

[MicroPilot]

Here is a site with some sales information for the tractor market at large: Association of Equipment Manufacturers

 

[Muhammad]

As I understand, AEM provides reports on market share for the companies that report their sales to them. I have tried to obtain this data but they've got some good walls up around it.

One of the people with access to this data previously posted that according to AEM for one month, the rankings were...

1. Kubota
2. John Deere
3. Kioti
4. New Holland

That was about two years ago. Plus, one month isn't a very good sample when most sales occur in the first six months of the year.

But in reality, I consider the big four to be Kubota, John Deere, New Holland and Kioti (coming on strong), in that order.

 

[Bob_Skurka]

I strongly suspect that nobody has a grasp on this issue.

If AEM only reports data that is reported to them, then there is no way that JINMA is going to ever get any accurate numbers because of the way they sell. I'm also getting confused about Mahindra. Just based on these boards, Kioti is the brand to watch out for (and I believe for very good reasons) and Mahindra seems to be sleeping in comparison. But 2 dealers say that Mahindra is #4, while a third dealer didn't put either Mahindra or Kioti on the radar screen for position #4 or #5.

It would not surprise me to see New Holland slip, especially with their price increases. Kubota's line was looking pretty tired, but the new 2005 models seem to be more modern and (at least as of now) they don't seem to be increasing prices. JD has been doing a good job of modernizing their line up, but is starting at the upper end of the CUT range and working down, it will be interesting to see how that progresses. On the other hand, nobody really has anything to compete with those 3 brands in the SUB-CUT category (Massey being the exception) so I'm curious to see if the minor brands come out with a SUB-CUT to go after the BX series, etc.

 

[CMunger]

The most reliable reports come from EMI, and are confidential, most all equipment manufactures are members, and as members they report sales to EMI by County/State, in turn the EMI reports that are given back to the manufactures show them there market share, byCounty/State for their product only, and not for the competitors
Chuck M.

 

[HayDR]

EMI changed its name to AEM AEM reports data only from Member companies. AEM membership cost $20,000+ so the data is not free. The Chinese companies have not yet joined. Also Grey Market tractors sales (20,000+ a year)are not included in AEM figures. AEM breaks market share down to each zip code. The US Dept of Commerce does track the imports so most MFG's know where they stand as to market share. Usually the market leader loves to publicize they are dominating and 2-5 use words like fastest growing company to make people they are close to the top.

 

[cowboydoc]

<font color="red">don't have any dealers in most of the western states other than CA </font>

Any dealer that doesn't concentrate on the western states is a fool if they think that there aren't alot of compact tractors in use. I see them everyday in Idaho, Montana, Wyoming, Washington, Oregon, etc.

 

[KiotiJohn]

</font><font color="blue" class="small">( Any dealer that doesn't concentrate on the western states is a fool if they think that there aren't alot of compact tractors in use. I see them everyday in Idaho, Montana, Wyoming, Washington, Oregon, etc. )</font>
I know that Kioti has at least one dealer in Idaho, not far from Spokane, WA. I think they have some in Washington as well. I suspect it's a matter of population, larger AG competition and difficulty getting dealers in those areas. I have no idea the coverage of Kubota, but I think it's probably similar to Kioti's. Canada is another place that Kioti has a presence, but dealers are few and far between, with more expected to be on the way. John

 

[frank_f15]

Bob i know around here, it is probably devided evenly for the big 3 for under 50 hp machinnes,BUT over 50 hp JD, MASSEY, AND NH seem to out sell the kubota's at least that is what i see when driving around. but i magine if you go down the road a few miles that would all change. seems like differnt areas prefer different tractors.

 

[Bob_Skurka]

Frank, yup I'll agree with you on the over 50hp stuff. Kubota & most of the minor brands vanish from that sector. Deere, NH, Case, Massey seem to dominate, with Deere clearly the leader in my area.

But it it the under 50hp area that I am curious about.

Clearly Kubota, Deere & New Holland are dominant nationally. Regionally there may be some major inroads by some of the other brands. Nobody seems to have a clue about Jinma, but that is all the more reason to make me curious. Given how many different ways they arrive on our shores, and under so many different brands, I really suspect they have a larger market share than anyone realizes. There there is the popularity of Kioti, which on TBN is very high, but none of the dealers who responded to this thread seem to be worried. Mahindra, which has a much softer following on TBN seems to be the one mentioned as a possible choice for #4. But nothing seems to clear there either. And Massey . . . what is with them? Not to mention all the other brands!

 

[CMunger]

I posted this before, but in California, 50-100 hp, that USE to be dominated by Ford and MF, Kubota has a very strong presents and has the number one position in certain counties.
Chuck M.