Market Share %? Does anyone really know?
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Bob_Skurka
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Don, I don't know the source of Neil's information, but I suspect he got it from Kubota. My Kubota dealer told me Mahindra is #4 nationally, but he didn't give me any numbers. (but that said, I still can't find a Mahindra dealer near me. . . Branson is 5 miles away at my NH dealer, Kioti has a couple guys in the next county)
The question is, can we trust Kubota to tell their dealers the correct ranking? I'm not sure that there would be a legitimate reason to think they would lie to their own dealers. If anything, you would think that a company would be out there warning its dealers to be extra sharp and hyper aware if they felt a real threat from a competitor.
<font color="red"> Edit: Well it seems I now have a local Mahindra dealer. And the dealer is a JD dealership as well. I guess I'll be checking them out in the near future. I drove past there twice in the past 10 days and there was no Mahindra sign, and I saw nothing but green tractors. Regardless, their marketshare numbers are highly suspect. But I do beleive they could be #4. I still question how many JINMAS get imported in the country and if they could be in or above the range of Mahindra? </font>
The question is, can we trust Kubota to tell their dealers the correct ranking? I'm not sure that there would be a legitimate reason to think they would lie to their own dealers. If anything, you would think that a company would be out there warning its dealers to be extra sharp and hyper aware if they felt a real threat from a competitor.
<font color="red"> Edit: Well it seems I now have a local Mahindra dealer. And the dealer is a JD dealership as well. I guess I'll be checking them out in the near future. I drove past there twice in the past 10 days and there was no Mahindra sign, and I saw nothing but green tractors. Regardless, their marketshare numbers are highly suspect. But I do beleive they could be #4. I still question how many JINMAS get imported in the country and if they could be in or above the range of Mahindra? </font>
shoppintractors
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<font color="blue"> The question is, can we trust Kubota to tell their dealers the correct ranking? </font>
What marketing department would NOT manipulate the numbers to show their product in it's 'perceived' best light?
Don
What marketing department would NOT manipulate the numbers to show their product in it's 'perceived' best light?
Don
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Bob_Skurka
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My experience with business says that what is told to the public via press releases is typcially the rosy version of reality. But typically the "insiders" get the real story.
In this case, the dealer meeting in October, would have given the dealers (the insiders) the real story. If their numbers are down, you can bet that Kubota would be pounding on their dealers for more sales. If Mahindra is a real threat, you can bet that Kubota would be educating their dealers on how to sell against the brand. I go to manufacturers meetings all the time, they are full of that type of stuff. And yes, they do point out market share numbers for the industries I work in, and it is interesting that when I go to a competitive companies meeting, the numbers match up. The "spin" may be totally different, but the numbers still match. If the numbers are dropping, then most often there are 2 things I hear . . . #1) so&so is promoting their product, here is what you need to know to combat the loss of market share . . . #2) here is our plan to grow the share via "xxx" (advertising, promotion, financing, etc. . . )
In this case, the dealer meeting in October, would have given the dealers (the insiders) the real story. If their numbers are down, you can bet that Kubota would be pounding on their dealers for more sales. If Mahindra is a real threat, you can bet that Kubota would be educating their dealers on how to sell against the brand. I go to manufacturers meetings all the time, they are full of that type of stuff. And yes, they do point out market share numbers for the industries I work in, and it is interesting that when I go to a competitive companies meeting, the numbers match up. The "spin" may be totally different, but the numbers still match. If the numbers are dropping, then most often there are 2 things I hear . . . #1) so&so is promoting their product, here is what you need to know to combat the loss of market share . . . #2) here is our plan to grow the share via "xxx" (advertising, promotion, financing, etc. . . )
</font><font color="blue" class="small">( In this case, the dealer meeting in October, would have given the dealers (the insiders) the real story.)</font>
I just e-mailed another dealer that was at the Oct. dealers meeting.
Providing him the info on the top 3 from your first post and inquiring who was 4th, I got the following response.
"It definitely wouldn't be Jinma or Mahindra. It would probably be either Case or Massey Ferguson. Cub Cadet and Kioti would be before Mahindra."
He didn't back it up with anything. The aforementioned is his entire response. His "probably" to me implies an opinion.
I just e-mailed another dealer that was at the Oct. dealers meeting.
Providing him the info on the top 3 from your first post and inquiring who was 4th, I got the following response.
"It definitely wouldn't be Jinma or Mahindra. It would probably be either Case or Massey Ferguson. Cub Cadet and Kioti would be before Mahindra."
He didn't back it up with anything. The aforementioned is his entire response. His "probably" to me implies an opinion.
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Bob_Skurka
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So now the waters are even muddier!
2 Kubota dealers say Mahindra is 4. One say NO WAY, but then names Case or Massey. Or is it a regional thing with dealers?
Who is NUMBER 4? 5? 6? . . .
2 Kubota dealers say Mahindra is 4. One say NO WAY, but then names Case or Massey. Or is it a regional thing with dealers?
Who is NUMBER 4? 5? 6? . . .
MessickFarmEqu
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I was a New Holland meeting about a year ago where that Mahindra 8000 unit bit came out. Another meeting a few weeks later said thing same thing, I can't remeber where that was. I have never heard anything from Kubota concerning national market shares, they do share the numbers from that $4200 report for our local area. The only companies you can get firm data on are those who import their products because all the port information is public record.
As for the size of the tractor market, you see numbers from 125-250,000 units a year floating around. I guess it depends on how they measure each segment. At that New Holland meeting they calculated Mahindra around 7%. I am sure if you cut out the states where they have little to no presense it might be higher. You could also stretch to including the cub cadet models as well.
Why don't we just do our own survay to answer this question?
As for the size of the tractor market, you see numbers from 125-250,000 units a year floating around. I guess it depends on how they measure each segment. At that New Holland meeting they calculated Mahindra around 7%. I am sure if you cut out the states where they have little to no presense it might be higher. You could also stretch to including the cub cadet models as well.
Why don't we just do our own survay to answer this question?
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Bob_Skurka
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Well now I am seeing something interesting. One Kubota dealer (Neil) who says Mahindra is #4 is a Kubota/NH/Cub Cadet dealer. The other Kubota dealer is my local dealer, he said the same thing, he is a Kubota/Case/Cub Cadet dealer. Interesting similarities there.
But IF Mahindra is 7% of the TOTAL market, and Kubota is 50%, JD is 25% and NH is 15% then all of a sudden it means all the other folks combined equal only 3%. And since there seems to be some legitimate level of debate between dealers as to who #4 really is (possibly Case, maybe Massey) then it is unlikely that Mahindra could be 7% -- OR it is HIGHLY unlikely that the big 3 are 90% of the market.
As for a survey on TBN, I suspect that we would find PowerTrac would have disproportionate #s, ditto a few other brands. I don't think we TBN folks are anything close to a statistical sample.
But IF Mahindra is 7% of the TOTAL market, and Kubota is 50%, JD is 25% and NH is 15% then all of a sudden it means all the other folks combined equal only 3%. And since there seems to be some legitimate level of debate between dealers as to who #4 really is (possibly Case, maybe Massey) then it is unlikely that Mahindra could be 7% -- OR it is HIGHLY unlikely that the big 3 are 90% of the market.
As for a survey on TBN, I suspect that we would find PowerTrac would have disproportionate #s, ditto a few other brands. I don't think we TBN folks are anything close to a statistical sample.
jwstewar
Elite Member
I have no numbers - no proof to back this up - but just WAG here, but I have a hard time believing any one company has 50% of the market share w/ that many participants. That would totally shock and surprise me. /forums/images/graemlins/ooo.gif That would tell me that one product is so far advanced and better than the others that they shouldn't even be competing. Now we know that isn't true /forums/images/graemlins/grin.gif
I mean my goodness Dell doesn't even have a 50% market share. Heck Microsoft is only on 90% of the PCs. /forums/images/graemlins/grin.gif
I mean my goodness Dell doesn't even have a 50% market share. Heck Microsoft is only on 90% of the PCs. /forums/images/graemlins/grin.gif
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Bob_Skurka
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Philip Morris does.
Kraft Mac & Cheese does.
Heinz Ketchup does.
If I sit and think about it, I could probably come up with a list that might include a couple hundred consumer items.
Kraft Mac & Cheese does.
Heinz Ketchup does.
If I sit and think about it, I could probably come up with a list that might include a couple hundred consumer items.
