I think the companies that have started with a basic battery platform and stuck with it even while improving their battery technology will come out on top. The companies that are changing battery styles every two years, obsoleting out the old batteries even in some cases while the product is under warranty, and no way to factory adapt the new battery into the old equipment are going to be the losers.
I have watched one company that builds battery powered mowers go from a 24 to a 36 to a 48 to a 56 to a 82 volt battery system in the past 10-12 years, and everything except the 82 no longer offers factory batteries or chargers for their products.