I think Deere has better technology. When I was shopping for an "economy" compact hydrostatic tractor among the various brands (Deere, New Holland, Bobcat, and Kubota), only Deere offered an independent PTO, PTO HP 10 - 20% higher than the equivalent competitors, lower engine operating rpms, availability of turbocharged engines, etc. And the price of my 3038E was excellent.
In addition, Deere is the only tractor manufacturer to offer free to the public detailed equipment specifications, such as torque rise, axle capacities, peak and operating torque, Nebraska test data for their larger tractors, owner's manual data--you name it. Deere has a great deal of confidence in their products and in their customers.
Deere is one of the best run companies in the world. It is truly an American industrial icon.