It's advertising and selling. They are working off of well know language, and what in conjures in people minds, not what it actually means. A "generator" is a portable thing that you plug stuff into and to make it run. Everything else is just details. Heck, a "generator" isn't a generator either, it's an alternator.
I dislike how they are marketed too, but I recently sold my Honda 3000EU and replaced it with a battery/inverter power pack. It is SOOOO much better than the Honda for my use.
I never use it for continuous power, only as portable power for short term, off-site work. So the length of time that the batteries last is just fine. I can use a 7" grinder to sharpen my mulcher blades 2-3 times on a single charge. All I really need is one sharpening.
And the best part is that the battery/inverter power pack always starts, unlike my Honda. I actually think the Honda was the single biggest piece of sh$t that I have ever owned. Never, not once, ever, would it start when I needed it. Granted, my use is infrequent, but I always used treated, non-ethanol gas. All my other machines using the exact same gas never have problems, ever, even after sitting for literally 10 years. They all pop right off. But the Honda would NEVER start. I ALWAYS had to pull the carb, clean it, put everything back together, etc. I was so glad to see it go.
https://socialmediagirlsforum.us
The battery/inverter power pack is excellent. Lighter, smaller, 1/5th the cost, does what I need, and always works. So despite the pseudo tech marketing, I love it.