WENDELL, N.C. – Nov. 7, 2013 – KIOTI Tractor, a division of Daedong-USA, Inc., held its annual Dealer Meeting in Raleigh, N.C., Sept. 29 – Oct. 1. The event, which welcomed farm equipment dealers from all over North America, featured a sneak peek of the new tractors and a closer look at the product roadmap for the equipment line, growth strategy and sales projections.
The Dealer Meeting kicked off at the KIOTI headquarters in Wendell, N.C. Dealers were invited to tour the facilities and view the new tractors during a special unveiling. The tractors, which are equipped with a Daedong® Tier 4 Eco Diesel engine, set the tone for the meeting which focused on Daedong engine power and its achievement of attaining Tier 4 EPA certification.
On the following day, KIOTI hosted a “Ride and Drive” event in which the new NX tractor series and additions to the RX and CK series were showcased, all of which are equipped with the Tier 4 Eco Diesel engine. Dealers tested the tractors and witnessed several diagnostics tests. From tilling land and lifting hay to tractor pulls and earth moving, the dealers experienced the new features of the tractors while learning how they stack up against competition.
“The Daedong® Tier 4 Eco Diesel engines have been subject to extreme testing to ensure optimal performance. By adding Tier 4 EPA Certification to the already powerful Daedong engines, we have carved out a new niche of tractors that are strong, reliable and better for the environment,” said Peter Dong-Kyun Kim, chief executive officer of Daedong-USA, Inc. KIOTI Tractor Division. “Our ongoing product expansion puts us closer to our goal of becoming the most top-of-mind eco-friendly farm machinery manufacturer in the world.”
The final day of the Dealer Meeting focused on the future of the brand and what dealers can expect to see in 2014. Randy Soutiere, director of product support, and Rick Snyder, vice president of sales and marketing, both educated dealers on KIOTI’s go-to-market strategy, vision and the enhancements dealers can expect from KIOTI’s product support department. Other presentations included dealer branding strategy, a closing note from Daedong Industrial Company, LTD., and an overview of the Tier 4 pricing and programs.
The Dealer Meeting ended the three-day event with a special banquet, awarding dealerships in the following categories: Top UTV sales, Million Dollar Dealers, Most Improved and New Dealer of the Year.