Mahindra Extends Military Appreciation Program

HOUSTON, TX (February 13, 2014) – Mahindra USA, the number one selling tractor brand in the world based on volume, announces the extension of the “Mahindra Pride Military Appreciation Program,” to show support and appreciation for the commitment of members of the armed forces service, through December 31, 2014. The Military Appreciation Program offers an extra $200 rebate for active and retired US and Canadian military personnel with the purchase of a new Mahindra tractor and qualifying implement.

Mahindra Pride Military Appreciation Program
Mahindra Pride Military Appreciation Program

“We are proud to continue our “Mahindra Pride Military Appreciation Program” to honor U.S. and Canadian armed forces as we cannot honor these true heroes enough. This program is our way of saying thank you to those who served and continue to serve with pride.” said Cleo Franklin, Vice President, Marketing and Strategic Planning, Mahindra USA. ”We launched this industry-first program in August 2012 as part of Mahindra’s Rise initiative of honoring the people in our lives that make a difference in our communities. Through our partnership with Operation Finally Home, which works to provide custom-built, mortgage free homes to our heroes and their families, we also have donated two houses and we look forward to help driving positive change in the lives of many more.”

“We are humbled by the responses we have received from military personnel who have reached out to us and thanked Mahindra and its partners for supporting our veterans by providing a home after their service,” said Rusty Carroll, Executive Director, Operation Finally Home. “We thank Mahindra, their partners and dealers for their commitment to this initiative to truly honor and thank military personnel and their families for their service and sacrifices for their countries.”

To learn more about the “Mahindra Pride Military Appreciation Program,” please visit or

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