Mahindra USA Announces New eMax Series

HOUSTON, TX (February 10, 2014) – Mahindra USA, the number one selling tractor brand in the world based on volume, is proud to announce the latest additions to the Mahindra Max family of tractors, the new Mahindra eMax series. The Tier IV emissions-compliant eMax sub-compact tractors continue the Mahindra Max family tradition of providing superior performance with the industry’s best value and the peace of mind of a standard 5-year warranty. Available in three configurations – eMax 22 Gear, eMax 22 HST and eMax 25 HST – Mahindra has once again redefined the sub-compact market with tractors that offer true tractor performance and offer the industry’s best loader lift capacity and 3-point hitch capacity.

Mahindra USA Announces New eMax Series Tractors.

The Mahindra eMax series tractors feature:
• Powerful and reliable 22 HP and 25 HP Tier IV compliant diesel engines
• Lower rated engine RPM for better fuel economy, longer life and less noise
• 900 lb. loader lift capacity
• 1,320 lb. 3-point lift capacity
• Larger tires for better traction, stability and all-around safety
• Available fabricated drive over mower deck for easy install and removal
• Available factory or dealer installed backhoe can be mounted at anytime
• Mahindra Xpress seat for quick and easy backhoe use
• 5 year warranty STANDARD

“We revolutionized the sub- and mid-compact tractor market with the Mahindra Max series tractors and we have done it once again with the new eMax series tractors,” said Mani Iyer, President, Mahindra USA. “The eMax series is part of Mahindra’s commitment to meet the needs of our customers by providing them the best performance and best value for their hard-earned money.”

“We are excited to introduce the new eMax series tractors, another “game changing” model to Mahindra’s growing family of products,” said Cleo Franklin, Vice President, Marketing and Strategic Planning, Mahindra USA. “We made a big impact with our Mahindra Max tractors and the eMax will continue our legacy of superior performance by offering real tractor performance in a sub-compact tractor that will allow our customers to Push More, Pull More and Lift More so they can transform the land they work into the land they love. When combined with our industry best 0% up to 84 months financing, standard 5-year warranty and the 30-day eMax Customer Satisfaction Guarantee, eMax customers can rest assured that the world’s #1 selling tractor has got their back.”

The new Mahindra eMax tractors will be unveiled at Mahindra’s booths at The World Ag Expo in Tulare, CA, February 11-13, 2014, and at the National Farm Machinery Show in Louisville, KY, February 12-15, 2014. To get a sneak peak of the Mahindra eMax tractors please visit the new products on or

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