Minnesota Famer Wins New Holland Rustler UTV

NEW HOLLAND, Pa. (March 25, 2010) – Mike Boucher, of Brooks, Minn., has been awarded a New Holland RustlerTM utility vehicle valued at more than $10,000 as the winner of a recent Year-End Inspection Event giveaway sponsored by New Holland and CNH Parts & Service.

The “Test It Before You Rest It” promotion encouraged customers to schedule year-end maintenance inspections and use genuine New Holland parts to prepare their equipment for peak performance in the upcoming season. By scheduling a qualifying machine inspection before Dec. 31, 2009, New Holland customers, including Boucher, were automatically eligible for the drawing to win the two-passenger, 14 horsepower, gasoline-powered, mid-size New Holland RustlerTM utility vehicle.

The four-wheel drive RustlerTM utility vehicle is sold exclusively through New Holland dealerships. Available in three models, RustlerTM utility vehicles are designed to supply the thrill of the ride while powering through any kind of terrain.

Boucher’s name was entered in the contest after he scheduled a maintenance inspection for his seven-year-old New Holland TM135 tractor at his local dealership, Titan Machinery in Winger, Minn. Following his inspection, Boucher’s

TM135 tractor was found to be in good enough condition to be a trade-in for a new New Holland T7030, Boucher said.

“The service at [Titan] Winger has always been great,” said Boucher, who has also purchased New Holland round balers and disc mowers from the dealership. “And they were as excited about me winning [the RustlerTM] as I was.”

“Off-season maintenance is crucial to ensure in-season success for our customers,” said Eric Bippus, Vice President of Sales and Marketing for CNH Parts & Service. “Nothing is more important to us than that success, and we’re always looking for new ways to bring value to our customers with promotions such as this. The RustlerTM giveaway was another way to encourage our customers to prepare for peak performance-especially for one lucky winner.”

To help customers during planting season, CNH Parts & Service is currently promoting its “Spring Into Gear Parts and Service Event.” Now through June 30, 2010, New Holland customers can enter to win one of four New Holland-branded pressure washers, as well as receive free performance tips and product catalogs and special financing offers as part of the promotion. For more information, visit a local New Holland dealership or visit the promotion Web site at www.cnhpartstore.com/springintogear.