In the past 2-1/2 years, I've bought 5 new tractors (for my business) All are below 100hp, and somewhat simular in options, excepting transmissions. 3 are Deere, 2 are Massey Ferguson. I shopped ALL the major brands before purchasing. I found several simularities and several glaring differences from brand to brand, dealer to dealer.
On simularly equipped base models, what I'd describe as "minimum spec" models, Deere wasn't in the hunt. There were a number of brands that were cheaper. THe Massey's I bought were almost $6000 cheaper than the best deal I could find on a simular Deere model. It's when the bells and whistles start showing up on the option list where Deere prices start to come in line with others. At a certain point, well equipped "deluxe models" from Deere start pricing out as CHEAPER than their competition's well adorn models.
As far as dealers go, I've ran across Deere deqalers I'd just as soon never speak with again. Same applies to a New Holland dealer I traded with for 30 years. They're out of the picture nowdays. To a certain extent, the parent corporation has some control over individual dealers, but should one decide to be a poor representative of the parent company, that's the breaks.....Pass over them and move on. That doesn't mean the parent company is a failure.
Like I said in an earlier post, I DO believe many Deere owners "over state" their loyalty and devotion to the brand. After all, it's ONLY a tractor. But painting with broad strokes, Deere Inc does have title as #1 in the industry. We aren't dealing with a small time operation that sells 10 tractors a year. They have MILLIONS of customers, MOST who are loyal fans of the leaping deere brand. That many people can't ALL be wrong.
Just for the record, I'd rate the pair of Massey Fergusons I bought last years as equals in reliability, ease of operation, economy of operation, and operator satisfaction to the 3 Deere's I've bought in the last 3 years. Point being? The difference between ALL the major brands is miniscule at best. Get a good deal with a brand and a dealer you're comfortable with, and it's a GOOD DEAL.....for you!