2012 Half Ton Pickup Sales

Bob77064 · Apr 10, 2013

Thought this was interesting.

Diamondpilot · Apr 10, 2013

That's about the way its always been. The total sales are down from the glory days of 2005 ish but the ratios stay the same.

Chris

crazyal · Apr 10, 2013

I didn't realize the Tundra was that strong. I assumed it had pockets of the country that it sold well in while others that you couldn't give one away. Around here Ford is by far and away #1 in sales but I see as many Tundras as I do Chevy/ GMC trucks. But this area loves the Tacoma so I would assume that if someone with a Tacoma decides to go larger they will go to the Toyota dealership first.

fordmantpw · Apr 10, 2013

In the past, the Silverado 1500 has outsold the F150, as a large portion of F-Series sales were the Super Duty. It's only the last couple years that the F150 has started outselling the Silverado 1500.

timswi · Apr 10, 2013

fordmantpw said:
In the past, the Silverado 1500 has outsold the F150, as a large portion of F-Series sales were the Super Duty. It's only the last couple years that the F150 has started outselling the Silverado 1500.

Add the Sierra to the Silverado and see what happens...GM has a split brand, Ford doesn't.

timswi · Apr 10, 2013

crazyal said:
I didn't realize the Tundra was that strong. I assumed it had pockets of the country that it sold well in while others that you couldn't give one away. Around here Ford is by far and away #1 in sales but I see as many Tundras as I do Chevy/ GMC trucks. But this area loves the Tacoma so I would assume that if someone with a Tacoma decides to go larger they will go to the Toyota dealership first.

I'd buy the Tundra numbers...I see them around, probably in the ratio displayed.

fordmantpw · Apr 10, 2013

timswi said:
Add the Sierra to the Silverado and see what happens...GM has a split brand, Ford doesn't.

In the half-ton class, yes, GM still outsells Ford. But when you include 3/4 and 1 ton classes, Ford outsells the combination of Chevy and GMC.

http://news.pickuptrucks.com/2013/04/march-2013-top-15-pickup-truck-sales.html

And, IIRC, in the 3/4 and 1 ton classes, Ford outsells Chevy, GM, and Ram combined.

Creamer · Apr 10, 2013

I was surprised to see how weak Nissan was. I guess that is what you have when you have a ten year old design.

Bob77064 · Apr 10, 2013

Around here I see lots of Tundras. They used to be built in Princeton IN, now they are built in San Antonio TX.

timswi · Apr 10, 2013

fordmantpw said:
In the half-ton class, yes, GM still outsells Ford. But when you include 3/4 and 1 ton classes, Ford outsells the combination of Chevy and GMC.

March 2013 Top 15 Pickup Truck Sales - PickupTrucks.com News

And, IIRC, in the 3/4 and 1 ton classes, Ford outsells Chevy, GM, and Ram combined.

1/2 tons are the vast majority of the market...I believe this analysis was general use pickups...I don't see a fleet number either...Ford tends to flood that market at year end, at least they used to, which used to crank the numbers up (never cared enough to look into that over the last few years)...

Even with the 1 ton and 3/4's added in..The difference apx 7% (3% with the Avalanche)...Not really material...A very competitive market with each holding it's own..A good thing in my opinion.

I don't base my buying decisions on what the masses do anyway. :drink:

fordmantpw · Apr 10, 2013

timswi said:
A very competitive market with each holding it's own..A good thing in my opinion.

I don't base my buying decisions on what the masses do anyway. :drink:

Agreed! :drink:

mikehaugen · Apr 11, 2013

Maybe it's just me, but I have never considered the avalance a "pickup". Maybe by definition they are, but I still refuse to consider it such. And I don't dislike them, I actually was kind of a fan when they first came out.

Diamondpilot · Apr 11, 2013

crazyal said:
I didn't realize the Tundra was that strong. I assumed it had pockets of the country that it sold well in while others that you couldn't give one away. Around here Ford is by far and away #1 in sales but I see as many Tundras as I do Chevy/ GMC trucks. But this area loves the Tacoma so I would assume that if someone with a Tacoma decides to go larger they will go to the Toyota dealership first.

Around here the Tundra is only #2 to Ford.

It was weird 5 years ago seeing farmers driving them, guys pushinh snow with a Boss V Plow, and contractors driving the. Now its second nature.

Chris

Bob77064 · Apr 11, 2013

There are lots of Fords here, they build them in KY.

Diamondpilot · Apr 11, 2013

Creamer said:
I was surprised to see how weak Nissan was. I guess that is what you have when you have a ten year old design.

That's part of it. I remember when the Titan came out. I have a article and sales brochure somewhere that states they will only build 20,000 units per year.

Chris

Turbys_1700 · Apr 11, 2013

When the manufacturers figured out years ago that amenities to the pickup would add sales many women entered the pickup market...
Thus the surge in pickup sales...
Been married 29 years and wifey likes my dually...
If wifey happy everybody happy...

RollingsFarms · Apr 11, 2013

I was amazed to learn that the Tacoma outsells the Sierra. It blows away the Tundra in sales and isn't that far behind Ram. It's not competing with those trucks but it proves just how strong the mid-size market is and how wrong domestic makers were when they claimed the mid-size market was dying. Tacomas are up almost 30% in sales from last year! Not much dying going on in that segment. I think 1/2 tons have gotten too big for some folks.

EddieWalker · Apr 11, 2013

I'm surprised GMC is so far behind Chevy. I read that they are going to make a lot of changes to the two trucks to make them a lot more different from each other, but I've always wondered why they even compete against each other. Seems GMC would be better off with just focusing on the Chevy line.

I've also read that GM is selling 3/4 of their vehicles to government contracts and that they are hurting really bad on sales to private buyers.

Around here, I see a lot of F-150's. Easily the most popular truck in this area of the country.

Eddie

Spindifferent · Apr 11, 2013

RollingsFarms said:
I was amazed to learn that the Tacoma outsells the Sierra. It blows away the Tundra in sales and isn't that far behind Ram. It's not competing with those trucks but it proves just how strong the mid-size market is and how wrong domestic makers were when they claimed the mid-size market was dying. Tacomas are up almost 30% in sales from last year! Not much dying going on in that segment. I think 1/2 tons have gotten too big for some folks.

I'm happily part of the Tacoma 30%. :thumbsup:

- Spindifferent

fordmantpw · Apr 11, 2013

EddieWalker said:
Seems GMC would be better off with just focusing on the Chevy line.

Agreed. Can GMC and let Chevy cover the trucks. GM holds Chevy back so that it can have GMC cover the "professional grade" trucks. The same goes for Chevy/Buick on the car side. GM would be wise to can the extra brand and focus on Chevy alone.