one real life experience to add to this (self serving, granted)...
we have had tractors though with non-OEM filters that collapsed because they did not pass the amount of oil necessary. In a recent case, NAPA would not pay the bill. Had that been an OEM filter, the customer would be $4500 richer as there is no where else to point fingers. Generally, OEM filters are priced inline when your comparing them to like industrial filters (fleetguard), and only a few bucks more than one an auto parts store will sell 10 minutes later to go on a mini-van. IMO... OEM filters are cheap insurance.
yes, many questions remain. I would love to know who makes Kubota filters and why Kubota is so fussy with their darn sudt2. maybe there is something to it or maybe it is a gimmick, but why is there so many variable real world experiences out there (both good and bad) with both oem and after market? and as far as filters, what about the Magnuson-Moss Warranty Act of 1975. states a equipment manufacture can't monopolize "their" brand of filters unless that manufacture gives their filters for free under warranty. so all proper cross reference filters should work fine.
as far as the above stated bad NAPA experience, I believe it "MIGHT" have been easier for the customer to be $4500 richer if a Kubota filter was on his tractor instead of a NAPA filter, but only because it was the easy way for Kubota to get out of the warranty work. if that owner really wanted to push his issue with either Kubota or NAPA, I believe he "COULD" have got somewhere and still be $4500 richer. just my opinion and don't get me wrong, I love Kubota equipment, I just am getting tired of maybe getting caught up in a big company's big money making gimmick (if that is what it is) by over spending on oem filters and oil.
I have already placed my order with NAPA to get a whole years supply of filters for all my Kubota equipment (
b7800,
b3200, rtv 900). I feel safe doing so with all my research to date. after all, I have been running aftermarket filters on my vehicles for years and no problems, so what makes tractors so much different provided you cross reference the filters properly? once again this is just my opinion for now, with the information I have for now. with more information I might have different thoughts.
I am also thinking of switching to shell rotella 10w 30 oil for the engine. the Kubota books don't specify Kubota engine oil like it does the Kubota sudt2 for the trans/hydraulics, so I feel ok switching engine oils as well. might be my tractors funeral, but....

:confused3: who knows.