50% to 200% more expensive, is really all it means to me. What it means to me depends on what store I am in when I see it.
Depends on the chain. Back in the 90s I worked p/t in the produce dept. of a chain supermarket (Hannaford) when I was between careers. The store managers had some discretion as to where to get their produce, and we used to get a lot from relatively local farms...tomatoes, corn, cukes, etc. All of them within 25-30 miles. The regional managers did ask that stores within a given district use the same suppliers for consistency between stores (and no doubt better pricing). In most cases we'd have signs stating where it was from. The one exception was corn from one particular farm...he charged more at his farmstand than we did for the same corn, so he didn't want customers to know we were undercutting him on his own product. We did not jack up the prices...it was the same as if it had come from our warehouse.If I go into a chain store then I ignore the sign, it is meaningless,
Yeah, that sounds about right.I'll give them a 50 mile radius of their point of sale. Any further away begins to get into false advertising.
That makes complete sense. We have strawberry vendors who sell right out of the fields where they pick them.For a road side farm market, I expect the produce to be grown on site or a nearby farm.
We have a good bit of that, around here. Most often buying it off a wagon at the end of the farmer’s driveway, usually run by one of his kids, or honor system cash box.Purchase at the sellers resident.
My father did that with the greenhouse for years. There was a slot in the door where you slid your money. Actually, he just raised a pane of glass in the old single pane door a bit.Neighbor has an "honor" vegetable box. Works well.
Grown in my back yard! I'm picking peaches right now.