Mark @ Everlast
Advertiser
Jim,
Next time take a look at the title of the thread before you post. Thanks for making it about a free ad for Hypertherm...which is typical.
Since you always seem to make these underhand compliments or slights or whatever you want to call it when you "generically" say "unlike other manufacturers"...I think you are becoming our best salesman.
Truth is you are behind the times on what other manufacturers do and don't do....
Here's the real rub Hypertherm just doesn't get:
In your/Hypertherm's quest to be the best and brightest star in the industry, they've forgotten their meat and potatoes about the growing section of the market that we are filling. So many changes rapidly make people hold off on buying your product indefinitely because next year their product is out of date. You always brag about how good the "new" product is over the old product, but when the old product was new, you boasted about how good it was...which is all a marketing ploy to get people to think that they "need" this newer product and wonder about the bill of goods they were sold with their older product. The evolution of torches and consumables, while its great to offer such array, keeps people constantly confused about what they need to purchase in the way of consumables. It's a great money deal for Hypertherm, because if you tell them you need this "special" consumable for this application, you can mark them way up and create a demand for them, selling more in the long run because surely your people can't function with one or two decently made consumables for many different applications. You could almost buy one of our smaller plasma cutters for the money people would have to spend to get a decent supply of all the consumables related to one single Hypertherm torch. And as Yomax alluded to, he could have still been cutting with a unit with a longer warranty...but the cost of boards to repair a Hypertherm with a shorter warranty, overshadow the design and service you offer. In fact, it's likely that the board for one HY 45 costs more than its worth to fix it, and possibly to buy a new Everlast with a full 5 year warranty. Time's a changin'....
Next time take a look at the title of the thread before you post. Thanks for making it about a free ad for Hypertherm...which is typical.
Since you always seem to make these underhand compliments or slights or whatever you want to call it when you "generically" say "unlike other manufacturers"...I think you are becoming our best salesman.
Truth is you are behind the times on what other manufacturers do and don't do....
Here's the real rub Hypertherm just doesn't get:
In your/Hypertherm's quest to be the best and brightest star in the industry, they've forgotten their meat and potatoes about the growing section of the market that we are filling. So many changes rapidly make people hold off on buying your product indefinitely because next year their product is out of date. You always brag about how good the "new" product is over the old product, but when the old product was new, you boasted about how good it was...which is all a marketing ploy to get people to think that they "need" this newer product and wonder about the bill of goods they were sold with their older product. The evolution of torches and consumables, while its great to offer such array, keeps people constantly confused about what they need to purchase in the way of consumables. It's a great money deal for Hypertherm, because if you tell them you need this "special" consumable for this application, you can mark them way up and create a demand for them, selling more in the long run because surely your people can't function with one or two decently made consumables for many different applications. You could almost buy one of our smaller plasma cutters for the money people would have to spend to get a decent supply of all the consumables related to one single Hypertherm torch. And as Yomax alluded to, he could have still been cutting with a unit with a longer warranty...but the cost of boards to repair a Hypertherm with a shorter warranty, overshadow the design and service you offer. In fact, it's likely that the board for one HY 45 costs more than its worth to fix it, and possibly to buy a new Everlast with a full 5 year warranty. Time's a changin'....