Mahindra Announces Red Carpet Dealers

HOUSTON (March 28, 2012) – Houston-based Mahindra USA, the number one selling tractor in the world based on volume, recently announced the Mahindra dealers that have achieved the level of “Red Carpet” as part of the tractor giant’s first ever Dealer Excellence Program. Mahindra recognized 26 dealers from across North America that scored a minimum of 850 points on a maximum scale of 1,000 points on several criteria that aligned them with the Mahindra vision. Points were scored on categories that ranged from Customer Support, Sales Penetration and Inventory Management to Business Planning and Training. In addition, Mahindra USA revealed the dealers with the top three scores: Dave’s Tractor, Inc. in Red Bluff, California; Crane’s Outdoor Power Equipment in Canaan, Connecticut; and Dubay’s Tractor Center LLC in Danielson, Connecticut.

“Our Red Carpet Dealer Excellence Program compares, recognizes and rewards dealerships that bring Mahindra USA products to market, that provide the necessary professional support for Mahindra products, and that exhibit the qualities that are the embodiment of a true Red Carpet Dealer: quality, image, success, professionalism, dedication, customer-focus, and market leadership,” said Cleo Franklin, Mahindra USA’s Vice President, Marketing and Strategic Planning.  “Each of these dealers has proven to be worthy of the Red Carpet Status.”

The full list of inaugural Mahindra USA Red Carpet Dealers includes:

•    Dave’s Tractor, Inc. in Red Bluff, California
•    Crane’s Outdoor Power Equipment in Canaan, Connecticut
•    Dubay’s Tractor Center LLC in Danielson, Connecticut
•    Weldon Equipment in Julian, Pennsylvania
•    Singleton Sales & Service in Franklinton, Louisiana
•    Albright Power Equipment in Penn Run, Pennsylvania
•    Gary’s Equipment Co. in Clay, New York
•    Kelly Tractor & Equipment in Longview, Texas
•    Sipe Mower & Equipment in Carlisle, Pennsylvania
•    Four State Lawn & Tractor in Tontitown, Arkansas
•    G&M Enterprise in Barnesville, Georgia
•    Creekside Sales & Service in Lockport, New York
•    Fredricks Equipment in Hartselle, Alabama
•    RNF Sales & Service in Hadley, Pennsylvania
•    Sterner’s Company in Quakerstown, Pennsylvania
•    Capital Tractor in Greenwich, New York
•    4H Equipment in Denham Springs, Louisiana
•    Artec Tractor in Nauvoo, Alabama
•    Leader’s Farm Equipment in Everett, Pennsylvania
•    Stoneham’s Motorsports, Inc. in Waynesboro, Pennsylvania
•    Tulsa New Holland Inc. in Tulsa, Oklahoma
•    David Self Tractor Company in Winnie, Texas
•    Bull International Inc. in Washington, Pennsylvania
•    Dixon Tractor Company Inc. in Blackshear, Georgia
•    J & K Tractor in Flint, Texas
•    LKN Inc. (Safeway Mahindra) in Burgaw, NC

Mahindra became the #1 selling tractor in the world in 2010 by providing consumers with value-packed, high-quality tractors.  Mahindra is the only tractor manufacturer in the world to win both the Deming Application Prize and the coveted Japan Quality Medal for excellence in Total Quality Management, awarded by the Deming Prize Committee care of the Union of Japanese Scientists.

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