Mahindra USA Partners With Pierce Distribution

Mahindra USA
Mahindra USA

HOUSTON, TX (August 1, 2013) – Mahindra USA, (MUSA) the number one selling tractor company in the world based on volume, and Pierce Distribution Services Company have entered into an agreement for Pierce to provide operational expertise for MUSA’s Houston, Texas, Parts Distribution Center. This venture marks the initial business partnership between these two organizations.

This signals MUSA’s commitment to providing the highest level of service to their customers for aftermarket parts support. Pierce will draw on its many years of experience handling service parts for major corporations in the agricultural and heavy equipment industries to bring “best in class” distribution principles to the facility.

“Mahindra USA is proud to partner with industry-expert Pierce for our aftermarket parts support. Pierce’s experience and knowledge in supporting major manufacturers ensures Mahindra will meet and exceed our dealers’ and customers’ expectations for the highest-quality parts support,” said Mani Iyer, President, Mahindra USA, Inc.

“Our investment in this new strategic partnership demonstrates Mahindra’s commitment to working with industry leaders to provide our dealer network and customers with unmatched service and support t

hat instills confidence in carrying our premier position from tractor sales through to parts and aftermarket support,” said Cleo Franklin, Vice President Marketing & Strategic Planning for Mahindra USA. “We will continue to drive frugal innovation and strive for excellence as we strengthen the Mahindra brand.”

The MUSA-Pierce operation will be based at MUSA’s existing facility in Houston which houses aftermarket service parts distribution and final tractor assembly as well as operations, marketing, sales and administration. Pierce will support the complete inventory management cycle from receipt to shipment. The MUSA distribution center services customers in the United States and Canada.

“The goal of the MUSA parts department is to become the hallmark of the industry. This partnership with Pierce is a major step forward in our journey towards this leadership position as we continue to grow in the North American market,” said Gene Medeiros, Senior Manager, Parts Operations, Mahindra USA, Inc.

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