HHR
Platinum Member
Luxury - a material object, service, etc., conducive to sumptuous living, usually a delicacy, elegance, or refinement of living rather than a necessity. Luxury vs. necessity.... depends who you ask..... if someone has a high tolerance for heat, they may consider AC in a vehicle to be a luxury. Most people consider AC a necessity today, even in many parts of Canada. From a business standpoint, what makes sense is paying for higher functionality - to your point about making One More Call, that day. Anyone who has driven a lot (even recreationally) understands the value of a really good driver's seat. Paying for better seating ergonomics (or even something like Bose's) has various benefits to the business. Do ergonomic seats need to be covered in tooled leather ? Do you need to have the latest Schnitzergruber 9000 Auto-Sync interface on the Infotainment system ? Depends who you talk to, as to where they draw the Bling line, vs. functional improvement. Rgds, D.
These days, having air conditioning and cruise control is pretty important for resale reasons alone. Seat comfort and adjustability are my primary concern when buying a truck I'll be driving for more than 5K miles per year. Power windows & locks are nice, but just another thing to fail down the line.