Or at least that is the marketing ploy of brands that price high. You will get as much useful life from a Toyota as you will from a Lexus, but you pay a premium for that fancy badging. Even worse if you pay a premium for a brand like Mercedes.
Year after year, objective evidence shows that price and reliability are not directly correlated, but people continue to spew that nonsense as if it were gospel. Don't let facts get in the way of a good opinion.
I've had a lot of Toyotas, but I dunno if I want to buy the brand anymore. My last Toyota, a Sienna, the dealer wanted 3K to fix the A/C and wanted 2K to change the water pump. The tech manual for changing the water pump started with "remove engine from body". Not my idea of competent engineering.
My father's Prius cost over 2K to fix the A/C.
The first time you take a Prius to a mechanic other than a dealer ......... you find out why you take them to a dealer. I don't mind changing fluids/filters and doing maintenance but I don't want to do intensive repairs. I just don't enjoy it anymore.