2010 Truck Sales Figures

Egon · Mar 4, 2011

Remember Dodge/Fargo and mercury/Ford.

Dmace · Mar 4, 2011

MoKelly said:
I never did understand why car companies sell the same truck under different brands. Seems like a waste of time and effort. Do some dealerships sell both the GMC and Chevy brand on the same lot?

MoKelly

I have never seen a dealership selling Chevy and GMC, the GMC dealer usually carries Buick and Cadillac too. The GMC is typically a higher end model with more available options (GMC Denali). I doubt it would save much by dropping the GMC truck line and making a high end packaged Chevy but many GMC loyal wouldn't like being forced to buy a Chevy truck. I know it sounds crazy but I've met many with that view.
It's just like Ford having a higher end Lincoln and stripped down Mazda version or Dodge having a higher end Chrysler.

Diamondpilot · Mar 4, 2011

Dmace said:
I have never seen a dealership selling Chevy and GMC, the GMC dealer usually carries Buick and Cadillac too. The GMC is typically a higher end model with more available options (GMC Denali). I doubt it would save much by dropping the GMC truck line and making a high end packaged Chevy but many GMC loyal wouldn't like being forced to buy a Chevy truck. I know it sounds crazy but I've met many with that view.
It's just like Ford having a higher end Lincoln and stripped down Mazda version or Dodge having a higher end Chrysler.

I actually think you will see manufactures trim down the lines to save money. Cost a fortune for all the marketing. Word is Ford is dropping the Mercury line.

To me if I were the head of GM the first thing I would have done is drop about half the lines they had. Keep GMC for trucks and due away with Chevy. Make the Chevy cars the every mans car, affordable. Keep Buick and Caddy as the upper tier models.

Dodge is pretty lean like Ford is. Not too much overlap other than SUV's. The Jeep brand is a no brainier to keep. That new Durango looks like a winner but I am sure it will take sales form the Jeep line.

Chris

Ford850 · Mar 4, 2011

Diamondpilot said:
I actually think you will see manufactures trim down the lines to save money. Cost a fortune for all the marketing. Word is Ford is dropping the Mercury line.

To me if I were the head of GM the first thing I would have done is drop about half the lines they had. Keep GMC for trucks and due away with Chevy. Make the Chevy cars the every mans car, affordable. Keep Buick and Caddy as the upper tier models.

Dodge is pretty lean like Ford is. Not too much overlap other than SUV's. The Jeep brand is a no brainier to keep. That new Durango looks like a winner but I am sure it will take sales form the Jeep line.

Chris

Ford dropped Mercury last June, but there are a few being produced as they use up parts and phase the models out.
I liked the Mercury line, but if they can add some higher end options to the ford line (and they have), then I won't miss it. I think it is smart for GM, Chrysler, and Ford to get lean and mean so they can improve profits and get back on their feet.

jwstewar · Mar 4, 2011

Dmace said:
I have never seen a dealership selling Chevy and GMC, the GMC dealer usually carries Buick and Cadillac too. The GMC is typically a higher end model with more available options (GMC Denali). I doubt it would save much by dropping the GMC truck line and making a high end packaged Chevy but many GMC loyal wouldn't like being forced to buy a Chevy truck. I know it sounds crazy but I've met many with that view.
It's just like Ford having a higher end Lincoln and stripped down Mazda version or Dodge having a higher end Chrysler.

I know of a dealership around here that has Chevy, Buick, Cadillac, GMC, and Ford. Used to have Pontiac too. All on one lot.

buckle97 · Mar 4, 2011

Dmace said:
I have never seen a dealership selling Chevy and GMC, the GMC dealer usually carries Buick and Cadillac too.

Here is one of our typical "all in one" dealerships. They sell Chevy, GMC, Buick, Ford, Dodge, Chrysler, & Jeep on one lot.

Home - Heafner Motors Batesville Mississippi 38606

davkir · Mar 4, 2011

MoKelly said:
I never did understand why car companies sell the same truck under different brands. Seems like a waste of time and effort. Do some dealerships sell both the GMC and Chevy brand on the same lot?

MoKelly

This gos way back, but in the old days, GMC trucks were quite different from Chevy. The GMC was considered to be more rugged then Chevy and they didn't even use the same engines. For example, GMC had full pressure lubrication while the Chevy still used splash oiling.