Like I said, so many things about pumps are counter intuitive, and that is one of them. When a submersible pump is running there is a film of water between all the bearing surfaces which makes it completely friction-less. But just like a truck engine, when it first starts all the bearing surfaces are dry and wear happens. Once the pump is up and running, it is just like when the oil pump finally gets oil circulating in a truck engine, all the wear stops happening. Ask any trucker why they leave those engines running all night. They will tell you their engines last longer if they never turn them off. Look up Kingsbury thrust bearings. You will see they use them in dynamos like at the Hoover dam. Some of those bearings have been running 24/7/365 for over 75 years. I saw a report where they inspected one a few years ago and said it had absolutely zero wear and was good for at least another 75 years.
My stock water pump feeds 3 GPM to an earth tank, similar to the windmill it replaced. If the earth tank ever gets full, it overflows into a creek. But I have only seen that happen a couple of times after some really big rains. This pump has been running over 18 years. The last one only lasted 12 years, as I didn't have it restricted to 3 GPM, and it was obvious it had been pumping a little air all those years. With the latest 7 GPM series pump restricted to 3 GPM, the amps are lower making the motor run cooler, it is no longer pumping air, and I expect it to last more than another 18 years. My children or grandchildren will probably have to finish this thread, as I probably won't be around to see it last another 20+ years. Lol! It would be great if they found this thread after I am long gone and remembered I put that pump in for them in 2001.
Having worked on pumps for over 50 years, I can't count the number of times I heard people say, "I was just using a little water as I didn't want to hurt my pump". It is just counter intuitive to think never turning a pump off is the best thing for it. But pumps like to run 24/7/365. It is the cycling on and off that destroys them. I have been explaining this for 50 years, and I'll bet my grandkids are still explaining this in another quarter of a century. It is a hard concept to understand and many people will just never be able to wrap their heads around it. But that is true of many things.