At Walmart, what sells and makes WM the most profits is king of the shelf.
I know a product distributor for a regional snack food company and I asked him how come their entire product line it not available in the store (WM) we were in, just select items. He said, Lays is a bigger company with more clout with WM and WM gives them more shelf space. They will only let us put certain items on display and give us only 1/10 the shelf the space as Lays. Not only that but the let Lays put other displays around the store but not his company.
In other words WM uses its huge buying power to get lower prices and big companys like Frito-Lays use that to squeeze out the competitors....These companies know that if they do not give WM the prices they want, WM takes them off the shelf or reduces the amount of product available in the store.
Also, just because a company makes various brands of filters does not mean all those filters are made the same. They will make to any level of quality and performance you are willing to pay for.
I have never used a Fram filter in my life but only because they were just not available around here in many stores and I never buy filters from discount stores because often times you could be buying old stock. Only discount store around here is a WM and I have a friend who is an AC Delco Service Center so thats where is get any filters I need.
